I’ve always been a deeply spiritual person. I believe everything begins with mindset and the stories we choose to believe about ourselves. So often, we block our own growth—whether it’s out of fear, limiting beliefs, or old narratives we’ve outgrown but haven’t released.
In a world of heavily edited moments and carefully curated perfection, especially on social media, I craved something real. Something honest. I wanted to create more than just a beautiful product—I wanted to build a space that resonates deeply with people, that speaks to the soul.
That’s how By Noon was born. It’s not just a candle line. Each scent represents a moment in the journey—one tied to reflection, growth, or transformation. The podcast adds another layer: real talk with real people, unfiltered and honest conversations about the lessons we face and the mindset shifts that carry us forward.
There’s a natural rhythm to it all—a quiet journal of sorts. Because life is a journey, and when we don’t face the lesson, it will keep presenting itself until we do. By Noon is here to honor that process: to hold space, to uplift, and to remind us that everything we need is already within.